Study of Non-Profit Impact on Voter Turnout

Thanks to our friends at the PUSHBACK Network for pointing us towards this NonprofitVOTE study report that came out last week.  

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During the 2010 midterm election, a first of its kind study assessed--and ultimately affirmed--the agency-based approach to increasing voter participation. Conducted with the support of Nonprofit VOTE and the Michigan Nonprofit Association, this new research demonstrates the effectiveness of nonprofit voter engagement efforts.

The study found that:

• When a nonprofit talked to clients about voting, their likelihood of voting increased.


• The likelihood of a client voting increased proportionally with each additional voting-related contact made by the nonprofit.


• A nonprofit's outreach efforts went beyond the individual they engaged--clients contacted about voting were also more likely to encourage their friends and family to vote.


• Among the types of voter assistance provided, registering new voters and offering voting reminders made the biggest difference in increasing voter turnout.

To learn more visit our research page and read the study factsheet. You can also watch our webinar "Nonprofits Increase Voter Participation: New Research from the Field," download the PowerPoint Presentation, and read the full report.